http://www.dmnews.com/rose-gordon/author/718/ Latest articles by Rose Gordon from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds. http://www.dmnews.com/qa-with-dan-springer-chairman-and-ceo-responsys/article/204361/ Tue, 07 Jun 2011 18:48:00 GMT Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds. Direct Marketing News After buying some pillows from Pottery Barn a few months ago, I landed on their catalog and email marketing rotation. I get a catalog from them at least once a month, but the emails were arriving every two days. http://www.dmnews.com/pottery-barn-prevents-email-opt-outs/article/203943/ Fri, 27 May 2011 14:15:29 GMT After buying some pillows from Pottery Barn a few months ago, I landed on their catalog and email marketing rotation. I get a catalog from them at least once a month, but the emails were arriving every two days. Direct Marketing News Wasp Barcode Technologies, a Plano, Texas-based small business that manufactures barcode software and solutions for other small businesses, recently went from blasting its entire list with the same emails to segmenting that base and then layering on top a series of triggered email messages. http://www.dmnews.com/timed-emails-improve-response-for-b-to-b-marketer/article/203647/ Tue, 24 May 2011 16:44:20 GMT Wasp Barcode Technologies, a Plano, Texas-based small business that manufactures barcode software and solutions for other small businesses, recently went from blasting its entire list with the same emails to segmenting that base and then layering on top a series of triggered email messages. Direct Marketing News Twelve years after it sold its first book, Amazon now sells more e-books than printed copies. http://www.dmnews.com/e-books-finally-dust-print-on-amazon/article/203364/ Fri, 20 May 2011 18:00:00 GMT Twelve years after it sold its first book, Amazon now sells more e-books than printed copies. Direct Marketing News We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. http://www.dmnews.com/agency-business-report-due-out-in-june/article/202799/ Fri, 13 May 2011 19:13:19 GMT We're in the throes of putting together our annual Agency Business Report that examines the financial health and trends among direct marketing agencies. Direct Marketing News Proximity has named agency veteran Andrew Bailey chairman of North America, a new position at the digital and CRM shop, as of July 1. Bailey most recently led Proximity Canada as president and CEO. In addition, Chris Thomas, another veteran of the BBDO firm, will succeed Andrew Robertson as chairman of Proximity Worldwide. http://www.dmnews.com/proximity-gets-new-chief-in-north-america-globally/article/202258/ Fri, 06 May 2011 14:57:19 GMT Proximity has named agency veteran Andrew Bailey chairman of North America, a new position at the digital and CRM shop, as of July 1. Bailey most recently led Proximity Canada as president and CEO. In addition, Chris Thomas, another veteran of the BBDO firm, will succeed Andrew Robertson as chairman of Proximity Worldwide. Direct Marketing News The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker. http://www.dmnews.com/continual-testing-on-tafford-uniforms-e-commerce-site-lifts-conversion-rates/article/201375/ Sun, 01 May 2011 04:00:00 GMT The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker. Direct Marketing News Apple is storing a detailed - unencrypted - summary of where its iPhone and iPads travel, according to a study released this week. http://www.dmnews.com/tracked-by-your-mobile/article/201181/ Fri, 22 Apr 2011 14:49:19 GMT Apple is storing a detailed - unencrypted - summary of where its iPhone and iPads travel, according to a study released this week. Direct Marketing News This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up. http://www.dmnews.com/airlines-still-dont-get-it/article/200799/ Fri, 15 Apr 2011 19:15:24 GMT This is the chart I encountered when trying to figure out how to use existing miles to upgrade to business class on United for a flight to Hawaii this summer. It's a long flight from the East Coast, and we have a lot of miles saved up. Direct Marketing News While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior. http://www.dmnews.com/minor-league-team-major-league-email/article/200548/ Tue, 12 Apr 2011 16:42:06 GMT While the first crack of the bat on March 31 signaled the opening of the 2011 Major League Baseball season, the marketing for baseball teams started weeks prior. Direct Marketing News