http://www.dmnews.com/frank-washkuch/author/580/ Latest articles by Frank Washkuch from Direct Marketing News Direct Marketing News web@haymarketmedia.com no At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different. http://www.dmnews.com/cola-giants-scurry-to-attract-younger-consumers-in-decades-long-turf-war/article/212411/ Sat, 01 Oct 2011 04:00:00 GMT At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different. Direct Marketing News Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market. http://www.dmnews.com/pozen-builds-marketing-team-as-it-preps-drugs-for-market/article/212387/ Sat, 01 Oct 2011 04:00:00 GMT Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market. Direct Marketing News The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than half and adjusting service standards to save up to $3 billion a year. However, the USPS also said the changes would also result in longer processing and delivery times for the mail. http://www.dmnews.com/postal-service-weighs-infrastructure-cuts/article/212060/ Thu, 15 Sep 2011 16:25:21 GMT The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than half and adjusting service standards to save up to $3 billion a year. However, the USPS also said the changes would also result in longer processing and delivery times for the mail. Direct Marketing News Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. http://www.dmnews.com/mtv-direct-response-exec-out-after-kickbacks-investigation-report/article/211983/ Wed, 14 Sep 2011 16:05:39 GMT Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. Direct Marketing News Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette. http://www.dmnews.com/search-alliance-was-beginning-of-the-end-for-bartz/article/211428/ Wed, 07 Sep 2011 19:49:49 GMT Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette. Direct Marketing News Postmaster General and CEO Patrick Donahoe told a Senate committee September 6 that the US Postal Service is "in a crisis" and will default on a $5.5 billion payment to the federal government if Congress does not enact legislation this month changing its business model. http://www.dmnews.com/donahoe-asks-congress-to-solve-crisis/article/211343/ Tue, 06 Sep 2011 21:17:43 GMT Postmaster General and CEO Patrick Donahoe told a Senate committee September 6 that the US Postal Service is "in a crisis" and will default on a $5.5 billion payment to the federal government if Congress does not enact legislation this month changing its business model. Direct Marketing News As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices. http://www.dmnews.com/home-shopping-tv-channels-also-broaden-reach/article/210141/ Thu, 01 Sep 2011 04:00:00 GMT As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices. Direct Marketing News Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media. http://www.dmnews.com/offerpop-uses-flexibility-to-educate-consumers/article/210135/ Thu, 01 Sep 2011 04:00:00 GMT Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media. Direct Marketing News Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV. http://www.dmnews.com/qa-bernard-luthi-vp-of-marketing-web-management-and-customer-service-newegg/article/210142/ Thu, 01 Sep 2011 04:00:00 GMT Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV. Direct Marketing News Welcome to the marketing world, Bruce Pearl. Grocery wholesaler HT Hackney Co. said this week that it will hire the former University of Tennessee men's basketball coach as its VP of marketing, effective September 1. http://www.dmnews.com/wholesaler-hires-college-basketball-coach-as-marketing-vp/article/210952/ Wed, 31 Aug 2011 18:21:25 GMT Welcome to the marketing world, Bruce Pearl. Grocery wholesaler HT Hackney Co. said this week that it will hire the former University of Tennessee men's basketball coach as its VP of marketing, effective September 1. Direct Marketing News