http://www.dmnews.com/carol-krol/author/526/ Latest articles by Carol Krol from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. http://www.dmnews.com/brands-go-local-get-social/article/238083/ Tue, 01 May 2012 04:00:00 GMT Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. Direct Marketing News List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. http://www.dmnews.com/lighthouse-list-debuts-list-that-segments-by-device/article/237105/ Wed, 18 Apr 2012 16:41:42 GMT List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names. Direct Marketing News Many marketers have suggested print specifically is dead or dying, but I don't buy it. http://www.dmnews.com/purchase-technology-will-assist-print/article/229015/ Thu, 01 Mar 2012 05:00:00 GMT Many marketers have suggested print specifically is dead or dying, but I don't buy it. Direct Marketing News Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. http://www.dmnews.com/where-are-your-customers/article/224744/ Wed, 01 Feb 2012 05:00:00 GMT Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. Direct Marketing News As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce. http://www.dmnews.com/twas-the-merry-season-of-mobile/article/221034/ Sun, 01 Jan 2012 05:00:00 GMT As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce. Direct Marketing News Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. http://www.dmnews.com/car-brands-raise-digital-marketing-bar/article/217252/ Thu, 01 Dec 2011 05:00:00 GMT Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles. Direct Marketing News Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning." http://www.dmnews.com/dma-show-agenda-short-on-specifics/article/215186/ Tue, 01 Nov 2011 04:00:00 GMT Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning." Direct Marketing News It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept. http://www.dmnews.com/target-flop-shows-need-for-tech-prep/article/212404/ Sat, 01 Oct 2011 04:00:00 GMT It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept. Direct Marketing News How's this for an attention-grabbing headline, courtesy of the Associated Press: "Here we go again: Another big down day for Dow." As I write this column, the Dow is going berserk again in a major stock sell-off on the heels of poor economic reports and European debt woes. http://www.dmnews.com/tough-times-are-silver-lining-for-direct/article/210133/ Thu, 01 Sep 2011 04:00:00 GMT How's this for an attention-grabbing headline, courtesy of the Associated Press: "Here we go again: Another big down day for Dow." As I write this column, the Dow is going berserk again in a major stock sell-off on the heels of poor economic reports and European debt woes. Direct Marketing News Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3). http://www.dmnews.com/consumers-privacy-falls-on-marketers/article/208064/ Mon, 01 Aug 2011 04:00:00 GMT Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ad companies, including 24/7 Real Media and AudienceScience, violated their own policies on tracking opted-out consumers, according to the research (page 3). Direct Marketing News