http://www.dmnews.com/marco-marini/author/498/ Latest articles by Marco Marini from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools. http://www.dmnews.com/relevancy-will-make-or-break-your-e-mail-strategy/article/137093/ Tue, 19 May 2009 20:54:43 GMT The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools. Direct Marketing News