http://www.dmnews.com/peter--stein/author/494/ Latest articles by Peter Stein from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns. http://www.dmnews.com/its-time-to-test/article/137021/ Mon, 18 May 2009 20:13:46 GMT Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns. Direct Marketing News