http://www.dmnews.com/naj-kidwai/author/493/ Latest articles by Naj Kidwai from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns. http://www.dmnews.com/the-new-targeting-combining-user-profile-and-interaction-data-for-more-effective-engagement/article/137014/ Mon, 18 May 2009 19:36:23 GMT Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns. Direct Marketing News