http://www.dmnews.com/stephanie--colleton/author/466/ Latest articles by Stephanie Colleton from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell. http://www.dmnews.com/retail-opportunity-turn-transactional-messages-into-selling-machines/article/130582/ Tue, 14 Apr 2009 14:59:35 GMT In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell. Direct Marketing News