http://www.dmnews.com/ashley--johnston/author/460/ Latest articles by Ashley Johnston from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Social media has turned email, an established channel for most marketers, into an exciting new frontier for marketing testing, learning and optimization. By tapping social insights and integrating social and email programs, both programs are strengthened and the customer dialogue is enhanced. http://www.dmnews.com/assess-the-impact-of-your-social-and-email-programs/article/203816/ Wed, 01 Jun 2011 04:00:00 GMT Social media has turned email, an established channel for most marketers, into an exciting new frontier for marketing testing, learning and optimization. By tapping social insights and integrating social and email programs, both programs are strengthened and the customer dialogue is enhanced. Direct Marketing News Most progressive marketers know that relevance is essential to driving strong customer response. To move to the next stage in customer engagement, deepen loyalty and encourage brand advocacy through e-mail programs that are not only meaningful, but connected to an integrated marketing strategy. http://www.dmnews.com/customer-dialogues-take-relevance-a-step-further/article/163428/ Mon, 26 Oct 2009 04:00:00 GMT Most progressive marketers know that relevance is essential to driving strong customer response. To move to the next stage in customer engagement, deepen loyalty and encourage brand advocacy through e-mail programs that are not only meaningful, but connected to an integrated marketing strategy. Direct Marketing News With "relevance" now part of marketers' everyday vocabulary, our focus should shift to the tactical elements of relevant marketing — i.e., responsible e-mail. While the channel's appeal can't be ignored, it must be approached with caution and responsibility. This is where some brands fall short. http://www.dmnews.com/responsible-e-mail-should-be-marketers-next-main-focus/article/130243/ Tue, 07 Apr 2009 15:00:40 GMT With "relevance" now part of marketers' everyday vocabulary, our focus should shift to the tactical elements of relevant marketing — i.e., responsible e-mail. While the channel's appeal can't be ignored, it must be approached with caution and responsibility. This is where some brands fall short. Direct Marketing News