http://www.dmnews.com/kara--trivunovic/author/442/ Latest articles by Kara Trivunovic from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness. http://www.dmnews.com/creating-consumer-trust-is-more-important-than-ever/article/129749/ Tue, 31 Mar 2009 15:56:48 GMT As marketers, we reach our customers and clients in many ways, but in the current economic environment companies have struggled to cut costs and stay connected with customers. E-mail, however, is getting more visibility — not only as a viable way to interact with a customer, but as the desired marketing channel due to its cost-effectiveness and timeliness. Direct Marketing News