http://www.dmnews.com/jason--oates/author/418/ Latest articles by Jason Oates from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing. http://www.dmnews.com/drtv-advertisers-need-e-mail-for-response-acquisition/article/140698/ Tue, 28 Jul 2009 14:47:52 GMT The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing. Direct Marketing News Do you get depressed every time you open a magazine or newspaper these days? Between stories about budget cuts, layoffs, and foreclosures — not to mention Bernie Madoff — you'd wonder if there is any good news. In the perfect storm of the global financial crisis, direct marketers all seem to be looking for a silver lining. http://www.dmnews.com/why-the-education-category-is-a-smart-investment-in-a-recession/article/128532/ Tue, 10 Mar 2009 17:27:49 GMT Do you get depressed every time you open a magazine or newspaper these days? Between stories about budget cuts, layoffs, and foreclosures — not to mention Bernie Madoff — you'd wonder if there is any good news. In the perfect storm of the global financial crisis, direct marketers all seem to be looking for a silver lining. Direct Marketing News