http://www.dmnews.com/dan--forootan/author/411/ Latest articles by Dan Forootan from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers are looking to reach their prospects and customers more cost-effectively than ever, and that's good news for e-mail marketers. But with this opportunity comes challenges. http://www.dmnews.com/five-e-mail-marketing-rules-to-remember/article/128187/ Tue, 03 Mar 2009 17:57:29 GMT Marketers are looking to reach their prospects and customers more cost-effectively than ever, and that's good news for e-mail marketers. But with this opportunity comes challenges. Direct Marketing News