
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Latest articles by Julia Hood from Direct Marketing News</title>
        <link>http://www.dmnews.com/julia-hood/author/395/</link>
        <description>Latest articles by Julia Hood from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Making every interaction matter</title>
          <description>We&apos;ve all been there, waiting at home for the cable guy to come and install the system &quot;sometime between noon and 5:00&quot;. When he finally shows up, the interaction you have with that one individual will play a major role in determining your attitude towards the brand going forward.</description>
          <link>http://www.dmnews.com/making-every-interaction-matter/article/129602/</link>
          <pubDate>Mon, 30 Mar 2009 06:34:00 GMT</pubDate>
          <itunes:summary>We&apos;ve all been there, waiting at home for the cable guy to come and install the system &quot;sometime between noon and 5:00&quot;. When he finally shows up, the interaction you have with that one individual will play a major role in determining your attitude towards the brand going forward.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Integration necessary to realize mobile potential</title>
          <description>I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed &quot;which&quot; will sometimes translate to Whig, &quot;have&quot; becomes &quot;Han,&quot; and the word &quot;paying&quot; for some reason morphs into &quot;Latin.&quot;</description>
          <link>http://www.dmnews.com/integration-necessary-to-realize-mobile-potential/article/127354/</link>
          <pubDate>Mon, 16 Feb 2009 17:41:00 GMT</pubDate>
          <itunes:summary>I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed &quot;which&quot; will sometimes translate to Whig, &quot;have&quot; becomes &quot;Han,&quot; and the word &quot;paying&quot; for some reason morphs into &quot;Latin.&quot;</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  