http://www.dmnews.com/ragy-thomas/author/380/ Latest articles by Ragy Thomas from Direct Marketing News Direct Marketing News web@haymarketmedia.com no There has been speculation about social networks slowly destroying the viability of e-mail as a marketing channel. I don't believe it. I think the e-mail marketing industry is quite capable of doing it to ourselves without external help. As a marketing channel, e-mail produces more ROI than any other. This hides several fundamental issues inherent in the e-mail ecosystem. http://www.dmnews.com/five-inconvenient-truths-about-the-state-of-e-mail-marketing/article/126399/ Mon, 26 Jan 2009 21:22:16 GMT There has been speculation about social networks slowly destroying the viability of e-mail as a marketing channel. I don't believe it. I think the e-mail marketing industry is quite capable of doing it to ourselves without external help. As a marketing channel, e-mail produces more ROI than any other. This hides several fundamental issues inherent in the e-mail ecosystem. Direct Marketing News