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        <title>Latest articles by Erin  Ickes  from Direct Marketing News</title>
        <link>http://www.dmnews.com/erin--ickes/author/374/</link>
        <description>Latest articles by Erin  Ickes  from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Give customers control to keep communication open </title>
          <description>Ask anyone who uses e-mail and they&apos;ll probably tell you they&apos;re overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.</description>
          <link>http://www.dmnews.com/give-customers-control-to-keep-communication-open/article/128873/</link>
          <pubDate>Mon, 16 Mar 2009 18:18:11 GMT</pubDate>
          <itunes:summary>Ask anyone who uses e-mail and they&apos;ll probably tell you they&apos;re overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Give customers control to keep communication open </title>
          <description>Ask anyone who uses e-mail and they&apos;ll probably tell you they&apos;re overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.</description>
          <link>http://www.dmnews.com/give-customers-control-to-keep-communication-open/article/123991/</link>
          <pubDate>Tue, 13 Jan 2009 19:14:59 GMT</pubDate>
          <itunes:summary>Ask anyone who uses e-mail and they&apos;ll probably tell you they&apos;re overwhelmed with information from businesses — daily alerts, weekly newsletters, biweekly newsletters, quarterly reports. Information overload often results in customers closing the door on companies by opting out.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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