http://www.dmnews.com/nick--godfrey/author/332/ Latest articles by Nick Godfrey from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Merging best customer marketing and e-mail marketing creates an explosive combustion of results. This includes higher revenues, profit margins and customer retention. Best customers are usually multichannel customers, and e-mail marketing, on a cost-per-touch basis, remains cost effective for reaching this group. Best customers purchase higher volumes, purchase more frequently and prefer e-mail. http://www.dmnews.com/reach-your-top-customers-with-relevant-e-mails/article/122886/ Mon, 15 Dec 2008 21:10:04 GMT Merging best customer marketing and e-mail marketing creates an explosive combustion of results. This includes higher revenues, profit margins and customer retention. Best customers are usually multichannel customers, and e-mail marketing, on a cost-per-touch basis, remains cost effective for reaching this group. Best customers purchase higher volumes, purchase more frequently and prefer e-mail. Direct Marketing News