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        <title>Latest articles by Ben  Ardito from Direct Marketing News</title>
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        <description>Latest articles by Ben  Ardito from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Avoiding the post-holiday e-mail blues</title>
          <description>The presents have all been unwrapped. The fruitcakes have all been eaten. And now, e-mail marketers wait with trepidation to see what challenges 2009 will bring. Certainly the recession will require you to be more creative with your programs, more attentive to your list, and better prepared to justify your budget. It&apos;s enough to make anyone want to sing the post-holiday blues.</description>
          <link>http://www.dmnews.com/avoiding-the-post-holiday-e-mail-blues/article/122883/</link>
          <pubDate>Mon, 15 Dec 2008 20:54:59 GMT</pubDate>
          <itunes:summary>The presents have all been unwrapped. The fruitcakes have all been eaten. And now, e-mail marketers wait with trepidation to see what challenges 2009 will bring. Certainly the recession will require you to be more creative with your programs, more attentive to your list, and better prepared to justify your budget. It&apos;s enough to make anyone want to sing the post-holiday blues.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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