http://www.dmnews.com/ben-chestnut/author/306/ Latest articles by Ben Chestnut from Direct Marketing News Direct Marketing News web@haymarketmedia.com no You're launching an e-mail campaign. You've got a top-notch mailing list. Your designers have whipped up some stellar creative. Your campaign is ready to roll. http://www.dmnews.com/set-the-right-benchmarks-before-you-press-send/article/121731/ Tue, 02 Dec 2008 17:28:23 GMT You're launching an e-mail campaign. You've got a top-notch mailing list. Your designers have whipped up some stellar creative. Your campaign is ready to roll. Direct Marketing News