
    <rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
      <channel>
        <title>Latest articles by Brian Deagan from Direct Marketing News</title>
        <link>http://www.dmnews.com/brian-deagan/author/303/</link>
        <description>Latest articles by Brian Deagan from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Good e-mail marketing doesn&apos;t have to break the bank</title>
          <description>E-mail marketing, in its current form, is not built to last. Savvy consumers are changing how they view e-mail and are becoming harder to reach. Their savvy is outpacing e-mail service provider (ESP) functionality, casting doubt on e-mail as a long-term, relevant direct marketing tool.</description>
          <link>http://www.dmnews.com/good-e-mail-marketing-doesnt-have-to-break-the-bank/article/126099/</link>
          <pubDate>Tue, 20 Jan 2009 15:23:27 GMT</pubDate>
          <itunes:summary>E-mail marketing, in its current form, is not built to last. Savvy consumers are changing how they view e-mail and are becoming harder to reach. Their savvy is outpacing e-mail service provider (ESP) functionality, casting doubt on e-mail as a long-term, relevant direct marketing tool.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Unify your data, improve your e-mail, boost your conversions</title>
          <description>In the online marketing space, it&apos;s survival of the fittest. You have to stay on top of trends while correctly forecasting the likelihood of their staying power.</description>
          <link>http://www.dmnews.com/unify-your-data-improve-your-e-mail-boost-your-conversions/article/121515/</link>
          <pubDate>Tue, 25 Nov 2008 18:26:14 GMT</pubDate>
          <itunes:summary>In the online marketing space, it&apos;s survival of the fittest. You have to stay on top of trends while correctly forecasting the likelihood of their staying power.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
      </channel>
    </rss>  
  