http://www.dmnews.com/nancy-kearney/author/283/ Latest articles by Nancy Kearney from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Some local broadcasters will interrupt their analog signals Thursday in a "soft test" to remind analog viewers they need to prepare for the June 12 deadline for the nationwide digital television transition. The test, which will not affect cable or satellite TV subscribers, will simulate what analog viewers will experience when the transition occurs, the Federal Communications Commission said. http://www.dmnews.com/fcc-plans-digital-tv-wake-up-call/article/137155/ Wed, 20 May 2009 17:59:46 GMT Some local broadcasters will interrupt their analog signals Thursday in a "soft test" to remind analog viewers they need to prepare for the June 12 deadline for the nationwide digital television transition. The test, which will not affect cable or satellite TV subscribers, will simulate what analog viewers will experience when the transition occurs, the Federal Communications Commission said. Direct Marketing News Cox Enterprises Inc. said it will sell its Tarboro, NC-based Saving Source Direct to MailSouth, headquartered in Helena, AL, in a deal expected to close May 26. The pending sale follows Cox Newspapers' 2008 announcement that it had placed all of its publishing assets in Texas, Colorado and North Carolina for sale. http://www.dmnews.com/cox-enterprises-to-sell-saving-source-direct-to-mailsouth/article/137092/ Tue, 19 May 2009 20:43:43 GMT Cox Enterprises Inc. said it will sell its Tarboro, NC-based Saving Source Direct to MailSouth, headquartered in Helena, AL, in a deal expected to close May 26. The pending sale follows Cox Newspapers' 2008 announcement that it had placed all of its publishing assets in Texas, Colorado and North Carolina for sale. Direct Marketing News http://www.dmnews.com/a-shopping-call-to-action/article/150737/ Tue, 19 May 2009 16:22:15 GMT Direct Marketing News High Gear Media, a publisher of automotive digital media, has been enlisted by NBC Digital Networks to develop content for NBCAutoshow.com. High Gear also announced that is has added Autotrader.com to its automotive content syndication network. http://www.dmnews.com/high-gear-media-nbc-digital-partner-in-automotive-site/article/137059/ Tue, 19 May 2009 14:30:00 GMT High Gear Media, a publisher of automotive digital media, has been enlisted by NBC Digital Networks to develop content for NBCAutoshow.com. High Gear also announced that is has added Autotrader.com to its automotive content syndication network. Direct Marketing News Acting Chief Postal Inspector William Gilligan has been officially named to fill the position by US Postmaster General John E. Potter. http://www.dmnews.com/gilligan-formally-named-usps-chief-postal-inspector/article/137052/ Tue, 19 May 2009 14:25:44 GMT Acting Chief Postal Inspector William Gilligan has been officially named to fill the position by US Postmaster General John E. Potter. Direct Marketing News The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report. http://www.dmnews.com/iab-releases-social-advertising-best-practices/article/137007/ Mon, 18 May 2009 18:35:24 GMT The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report. Direct Marketing News In reviewing my own mail over the past several months, in addition to all the e-mails and texting, I've notice a couple of things that have now become standard. One, I'm using less checks, because I'm paying all of my bills, with the exception of rent, online. As a result, that book of stamps that used to last less than a month now carries me through for quite some time. 
And that's the problem. http://www.dmnews.com/editorial-the-usps-needs-help/article/136860/ Mon, 18 May 2009 04:00:00 GMT In reviewing my own mail over the past several months, in addition to all the e-mails and texting, I've notice a couple of things that have now become standard. One, I'm using less checks, because I'm paying all of my bills, with the exception of rent, online. As a result, that book of stamps that used to last less than a month now carries me through for quite some time. 
And that's the problem. Direct Marketing News A federal court judge today issued a temporary restraining order against telemarketing company Voice Touch Inc., of Florida, and its business partner, Illinois-based Network Foundations LLC, from making any further calls in violation of the National Do Not Call Registry and other provisions of the Telemarketing Sales Rule (TSR) and the FTC Act. http://www.dmnews.com/judge-issues-restraining-order-in-robocalls-suit/article/136944/ Fri, 15 May 2009 21:21:59 GMT A federal court judge today issued a temporary restraining order against telemarketing company Voice Touch Inc., of Florida, and its business partner, Illinois-based Network Foundations LLC, from making any further calls in violation of the National Do Not Call Registry and other provisions of the Telemarketing Sales Rule (TSR) and the FTC Act. Direct Marketing News The Federal Trade Commission today filed suit in federal court in Illinois against companies it said were responsible for millions of deceptive phone calls offering extended vehicle warranties. In two related complaints, the FTC said it took action against both the promoter of the warranties, as well as the telemarketing company it hired to carry out its deceptive campaign. http://www.dmnews.com/ftc-files-suits-to-halt-car-warranty-robocalls/article/136843/ Thu, 14 May 2009 20:19:06 GMT The Federal Trade Commission today filed suit in federal court in Illinois against companies it said were responsible for millions of deceptive phone calls offering extended vehicle warranties. In two related complaints, the FTC said it took action against both the promoter of the warranties, as well as the telemarketing company it hired to carry out its deceptive campaign. Direct Marketing News The Federal Trade Commission is close to taking legal action against companies responsible for the thousands of computerized car warranty calls reaching consumers nationwide, according to a letter from the agency chairman to Sen. Charles Schumer. http://www.dmnews.com/ftc-ready-to-act-on-car-warranty-robocalls/article/136640/ Tue, 12 May 2009 18:28:16 GMT The Federal Trade Commission is close to taking legal action against companies responsible for the thousands of computerized car warranty calls reaching consumers nationwide, according to a letter from the agency chairman to Sen. Charles Schumer. Direct Marketing News