http://www.dmnews.com/christopher--petix-president-of-clash-media-us/author/262/ Latest articles by Christopher Petix, president of Clash-Media US from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Earlier this year, JupiterResearch estimated that e-mail marketers spent $1.2 billion in 2007, with this figure set to increase 75% by 2012 to $2.1 billion. In spite of this strong predicted growth, some companies still are not optimizing this marketing channel or using it to its full potential. http://www.dmnews.com/generating-leads-online-can-increase-conversion/article/113751/ Tue, 12 Aug 2008 18:22:44 GMT Earlier this year, JupiterResearch estimated that e-mail marketers spent $1.2 billion in 2007, with this figure set to increase 75% by 2012 to $2.1 billion. In spite of this strong predicted growth, some companies still are not optimizing this marketing channel or using it to its full potential. Direct Marketing News