http://www.dmnews.com/sharon-goldman/author/222/ Latest articles by Sharon Goldman from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution." http://www.dmnews.com/study-says-cross-channel-and-digital-are-key-but-integration-and-measurement-lag-behind/article/138583/ Tue, 16 Jun 2009 17:35:50 GMT The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution." Direct Marketing News In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data. http://www.dmnews.com/10-tips-integrating-multichannel-data/article/138329/ Mon, 15 Jun 2009 04:00:00 GMT In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data. Direct Marketing News As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware: http://www.dmnews.com/5-must-haves-for-your-e-commerce-site/article/138330/ Mon, 15 Jun 2009 04:00:00 GMT As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware: Direct Marketing News AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online. http://www.dmnews.com/aol-adds-to-local-network-with-two-acquisitions/article/138443/ Fri, 12 Jun 2009 18:37:14 GMT AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online. Direct Marketing News A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign includes a Web site, brownbailout.com, which asks consumers, "Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?" http://www.dmnews.com/fedex-campaign-targets-ups-support-of-labor-bill/article/138244/ Tue, 09 Jun 2009 18:21:14 GMT A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign includes a Web site, brownbailout.com, which asks consumers, "Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?" Direct Marketing News New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency. http://www.dmnews.com/spotlight-kristi-vandenbosch-ceo-of-publicis-hal-riney/article/138227/ Tue, 09 Jun 2009 17:14:20 GMT New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency. Direct Marketing News On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI. http://www.dmnews.com/study-questions-local-search-industry-scruples/article/138161/ Mon, 08 Jun 2009 19:33:07 GMT On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI. Direct Marketing News With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips. http://www.dmnews.com/top-tips-make-alternative-payments-work-for-your-e-commerce-site/article/138078/ Mon, 08 Jun 2009 08:30:00 GMT With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips. Direct Marketing News http://www.dmnews.com/google-squared--helping-searchers-get-organized/article/150755/ Thu, 04 Jun 2009 17:50:56 GMT Direct Marketing News http://www.dmnews.com/new-privacy-study-consumers-dont-understand-policies/article/150749/ Tue, 02 Jun 2009 19:44:03 GMT Direct Marketing News