http://www.dmnews.com/paul--soltoff-sendtec/author/200/ Latest articles by Paul Soltoff, SendTec, from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and in proportion to the actual threat or danger involved. In the case of multichannel marketing, fear and anxiety can result from a sense that your advertising doesn't appear to be working any longer. I can't track the response. I have to immediately cut my ad budget back. I need to limit ordering choices. I need to change agencies. What should I do? I may get fired. http://www.dmnews.com/fear-and-anxiety-how-do-they-apply-to-multichannel-marketing/article/104946/ Mon, 04 Feb 2008 21:00:00 GMT Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and in proportion to the actual threat or danger involved. In the case of multichannel marketing, fear and anxiety can result from a sense that your advertising doesn't appear to be working any longer. I can't track the response. I have to immediately cut my ad budget back. I need to limit ordering choices. I need to change agencies. What should I do? I may get fired. Direct Marketing News