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        <title>Latest articles by Cynthia  K.  West, Project Insight from Direct Marketing News</title>
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        <description>Latest articles by Cynthia  K.  West, Project Insight from Direct Marketing News</description>
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          <title>CRM-PM integration: The fix to the sales team-professional services relationship</title>
          <description>In most professional services organizations, there is an inherent tension between the sales team and the services team. Why is this? Sometimes, the professional services team perceives that the sales team has over promised on the capabilities of the product. Other times, the services team may feel that the sales team misrepresented the scheduling or the timing of the implementation. Worst, the services team may uncover that the sales team has underpriced the project.</description>
          <link>http://www.dmnews.com/crm-pm-integration-the-fix-to-the-sales-team-professional-services-relationship/article/104444/</link>
          <pubDate>Wed, 23 Jan 2008 05:00:00 GMT</pubDate>
          <itunes:summary>In most professional services organizations, there is an inherent tension between the sales team and the services team. Why is this? Sometimes, the professional services team perceives that the sales team has over promised on the capabilities of the product. Other times, the services team may feel that the sales team misrepresented the scheduling or the timing of the implementation. Worst, the services team may uncover that the sales team has underpriced the project.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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