http://www.dmnews.com/luc-vezina/author/186/ Latest articles by Luc Vezina from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window. http://www.dmnews.com/holiday-e-mail-smarts-can-give-you-a-year-round-boost/article/139309/ Tue, 30 Jun 2009 15:20:59 GMT Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window. Direct Marketing News Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009. http://www.dmnews.com/five-tips-to-improve-e-mail-marketing-in-2009/article/123395/ Mon, 29 Dec 2008 22:08:15 GMT Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009. Direct Marketing News E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition. http://www.dmnews.com/e-mail-deliverability-rates-are-declining/article/104398/ Tue, 22 Jan 2008 05:00:00 GMT E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition. Direct Marketing News