http://www.dmnews.com/joy-boyson-the-marketing-store/author/181/ Latest articles by Joy Boyson, The Marketing Store from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 mil­lion — the highest advertising rate in Su­per Bowl history. Today's marketers are looking for new ways to measure and jus­tify this spend. Some even argue that costs have come down since 2002. http://www.dmnews.com/dr-provides-super-bang-for-buck/article/104331/ Mon, 21 Jan 2008 05:00:00 GMT Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 mil­lion — the highest advertising rate in Su­per Bowl history. Today's marketers are looking for new ways to measure and jus­tify this spend. Some even argue that costs have come down since 2002. Direct Marketing News