http://www.dmnews.com/lisa--cramer-leadlife-solutions/author/180/ Latest articles by Lisa Cramer, LeadLife Solutions from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message. http://www.dmnews.com/the-75-rules-of-e-mail-marketing/article/104988/ Tue, 05 Feb 2008 19:05:00 GMT Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message. Direct Marketing News Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be first in mind with prospects and customers. Being first in mind means engaging prospects before the actual selling process begins, when they are just looking you over. Perhaps they'll need what you offer later, as they grow their business. If so, you'll need to remain first in mind until they are ready to buy. http://www.dmnews.com/being-first-in-mind/article/104265/ Wed, 16 Jan 2008 05:00:00 GMT Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be first in mind with prospects and customers. Being first in mind means engaging prospects before the actual selling process begins, when they are just looking you over. Perhaps they'll need what you offer later, as they grow their business. If so, you'll need to remain first in mind until they are ready to buy. Direct Marketing News