http://www.dmnews.com/david-ward/author/178/ Latest articles by David Ward from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Search engine marketing has exploded over the past decade into a nearly $10 billion annual business. http://www.dmnews.com/searching-the-net-for-roi/article/158529/ Mon, 30 Nov 2009 05:00:00 GMT Search engine marketing has exploded over the past decade into a nearly $10 billion annual business. Direct Marketing News No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success http://www.dmnews.com/brands-compete-for-app-attention/article/131377/ Fri, 24 Apr 2009 19:56:49 GMT No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success Direct Marketing News Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. http://www.dmnews.com/tv-shows-find-boost-with-social-networks/article/120483/ Wed, 05 Nov 2008 22:38:27 GMT Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. Direct Marketing News Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns. http://www.dmnews.com/a-natural-education/article/119640/ Mon, 20 Oct 2008 05:30:00 GMT Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns. Direct Marketing News Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space. http://www.dmnews.com/omniture-acquires-mercados-site-search-and-merchandising-business/article/119523/ Wed, 15 Oct 2008 20:03:37 GMT Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space. Direct Marketing News Looking to bridge the gap between e-mail and social networking campaigns, Atlanta-based Silverpop has developed a new technology that allows recipients to post offers, promotion and other content embedded in e-mails to their Facebook, MySpace or other social network pages. http://www.dmnews.com/silverpop-to-integrate-e-mail-into-social-media-marketing/article/119459/ Tue, 14 Oct 2008 19:13:43 GMT Looking to bridge the gap between e-mail and social networking campaigns, Atlanta-based Silverpop has developed a new technology that allows recipients to post offers, promotion and other content embedded in e-mails to their Facebook, MySpace or other social network pages. Direct Marketing News Although still in its infancy, machin­ima — animated films created by using a number of different game or virtual world engines — is rapidly emerging as a surpris­ingly effective new tool for marketers. http://www.dmnews.com/machinima-is-a-futuristic-viral-option-for-marketers/article/119305/ Fri, 10 Oct 2008 18:27:26 GMT Although still in its infancy, machin­ima — animated films created by using a number of different game or virtual world engines — is rapidly emerging as a surpris­ingly effective new tool for marketers. Direct Marketing News Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out. http://www.dmnews.com/marketing-to-gamers/article/118658/ Mon, 06 Oct 2008 05:30:00 GMT Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out. Direct Marketing News Top brands address challenges of expanding social media programs internationally. http://www.dmnews.com/social-media-goes-global/article/118726/ Fri, 03 Oct 2008 20:42:00 GMT Top brands address challenges of expanding social media programs internationally. Direct Marketing News A taste for food-related coverage has helped this magazine sector hold steady. http://www.dmnews.com/a-foodie-frenzy/article/115756/ Fri, 22 Aug 2008 21:30:00 GMT A taste for food-related coverage has helped this magazine sector hold steady. Direct Marketing News