http://www.dmnews.com/joe--chin-guidester-inc/author/173/ Latest articles by Joe Chin, Guidester Inc. from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon as a sketchy, even duplicitous, business. While most often associated with financial institutions, investment banks and even casinos, this practice has found its way into the world of search. And its entry for the most part has not been well received. (This article first appeared in the June issue of Essential Guide to Search Engine Marketing.) http://www.dmnews.com/good-search-arbitrage-buy-low-sell-high-add-value/article/104167/ Mon, 14 Jan 2008 05:00:00 GMT Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon as a sketchy, even duplicitous, business. While most often associated with financial institutions, investment banks and even casinos, this practice has found its way into the world of search. And its entry for the most part has not been well received. (This article first appeared in the June issue of Essential Guide to Search Engine Marketing.) Direct Marketing News