http://www.dmnews.com/eric-siegel-phd-prediction-impact/author/156/ Latest articles by Eric Siegel, Ph.D, Prediction Impact from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.) http://www.dmnews.com/predictive-analytics-for-revenue-generating-response-models/article/100580/ Wed, 09 Jan 2008 05:00:00 GMT Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.) Direct Marketing News