http://www.dmnews.com/lana-mcgilvray/author/154/ Latest articles by Lana McGilvray from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long? http://www.dmnews.com/how-to-monetize-e-mail-marketing-programs/article/100504/ Tue, 08 Jan 2008 05:00:00 GMT For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long? Direct Marketing News