http://www.dmnews.com/lori--wizdo/author/152/ Latest articles by Lori Wizdo from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized. http://www.dmnews.com/the-third-stakeholder-the-end-users-impact-on-crm-roi/article/100401/ Thu, 03 Jan 2008 05:00:00 GMT Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized. Direct Marketing News