http://www.dmnews.com/george-le-pera/author/149/ Latest articles by George Le Pera from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It's time to invest in skills, processes and technologies to boost e-mail marketing communications. A February Forrester Research report stated that 77% of retailers see e-mail becoming a more important marketing vehicle over the next year, outranking other marketing tactics. http://www.dmnews.com/its-time-to-invest-in-e-mail-marketing-communications/article/123396/ Mon, 29 Dec 2008 22:19:57 GMT It's time to invest in skills, processes and technologies to boost e-mail marketing communications. A February Forrester Research report stated that 77% of retailers see e-mail becoming a more important marketing vehicle over the next year, outranking other marketing tactics. Direct Marketing News Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on a table, cut it open and looked at what lay inside? http://www.dmnews.com/getting-to-the-guts-of-great-e-mail/article/100257/ Wed, 02 Jan 2008 05:00:00 GMT Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on a table, cut it open and looked at what lay inside? Direct Marketing News