http://www.dmnews.com/melissa-mazza/author/1405/ Latest articles by Melissa Mazza from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing and IT come together to fight for customer-centric initiatives. http://www.dmnews.com/infographic-cmos-and-cios-fight-for-customer-centricity/article/293855/ Fri, 17 May 2013 17:22:40 GMT Marketing and IT come together to fight for customer-centric initiatives. Direct Marketing News As customers' demands increase, so must marketers' digital skill sets and budgets. http://www.dmnews.com/infographic-i-want-it-now/article/292530/ Fri, 10 May 2013 11:00:00 GMT As customers' demands increase, so must marketers' digital skill sets and budgets. Direct Marketing News Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. http://www.dmnews.com/infographic-the-road-less-traveled/article/290477/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. Direct Marketing News Pinterest rules over Facebook and Twitter when it comes to purchase value. http://www.dmnews.com/infographic-the-rising-king-of-social-sales/article/290699/ Fri, 26 Apr 2013 16:18:49 GMT Pinterest rules over Facebook and Twitter when it comes to purchase value. Direct Marketing News If brands want to win big, they need to incorporate seamless customer experiences. http://www.dmnews.com/infographic-why-gamble-with-customers-loyalty/article/289506/ Fri, 19 Apr 2013 13:30:00 GMT If brands want to win big, they need to incorporate seamless customer experiences. Direct Marketing News Tune into how your customers really view video. http://www.dmnews.com/infographic-think-outside-the-marketing-box/article/288467/ Fri, 12 Apr 2013 11:00:00 GMT Tune into how your customers really view video. Direct Marketing News Want powerful insights? Include science in your marketing mix. http://www.dmnews.com/infographic-the-ionic-bond-between-art-and-science/article/287557/ Fri, 05 Apr 2013 11:00:00 GMT Want powerful insights? Include science in your marketing mix. Direct Marketing News Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers. http://www.dmnews.com/infographic-a-marketers-social-life/article/286044/ Fri, 29 Mar 2013 13:30:00 GMT Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers. Direct Marketing News Myriad data issues stand in the way of some marketers' ability to effectively measure ROI. http://www.dmnews.com/infographic-the-surprising-impact-of-data-on-marketing-roi/article/286578/ Fri, 29 Mar 2013 11:00:00 GMT Myriad data issues stand in the way of some marketers' ability to effectively measure ROI. Direct Marketing News Ineffective measurements and VoC tactics can lead local marketers astray. http://www.dmnews.com/infographic-marketers-lose-their-local-marketing-way/article/282157/ Fri, 01 Mar 2013 14:30:00 GMT Ineffective measurements and VoC tactics can lead local marketers astray. Direct Marketing News