http://www.dmnews.com/dianna-dilworth/author/1379/ Latest articles by Dianna Dilworth from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. http://www.dmnews.com/turning-loyal-customers-into-brand-evangelists/article/290578/ Wed, 01 May 2013 04:00:00 GMT Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. Direct Marketing News 10 ways to keep printed communications relevant to multichannel customers. http://www.dmnews.com/direct-mail-evolved/article/280361/ Fri, 01 Mar 2013 05:00:00 GMT 10 ways to keep printed communications relevant to multichannel customers. Direct Marketing News The Wildlife Society shares its direct mail strategies. http://www.dmnews.com/qa-darryl-walter-director-of-membership-conferences-the-wildlife-society/article/281293/ Fri, 01 Mar 2013 05:00:00 GMT The Wildlife Society shares its direct mail strategies. Direct Marketing News Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G. http://www.dmnews.com/use-showrooming-to-your-advantage/article/274001/ Tue, 01 Jan 2013 05:00:00 GMT Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G. Direct Marketing News Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. http://www.dmnews.com/digital-marketing-mastery-in-the-b2b-world/article/269846/ Sat, 01 Dec 2012 05:00:00 GMT Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing. Direct Marketing News The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks. http://www.dmnews.com/rise-above-a-crowded-digital-landscape/article/269807/ Sat, 01 Dec 2012 05:00:00 GMT The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks. Direct Marketing News Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference. http://www.dmnews.com/microsoft-delta-ebags-and-oakley-share-marketing-tips/article/264091/ Wed, 17 Oct 2012 18:35:40 GMT Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference. Direct Marketing News When customer data informs marketing and customer engagement strategies, business growth is the result. http://www.dmnews.com/the-future-of-marketing-will-rely-on-relationships-driven-by-data/article/264087/ Wed, 17 Oct 2012 18:13:11 GMT When customer data informs marketing and customer engagement strategies, business growth is the result. Direct Marketing News E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software. http://www.dmnews.com/beadaholiques-refashioned-email-program-sparkles/article/260107/ Mon, 01 Oct 2012 04:00:00 GMT E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software. Direct Marketing News Email is in the driver's seat at Chevrolet. http://www.dmnews.com/email-powers-marketing-at-chevrolet/article/260061/ Mon, 01 Oct 2012 04:00:00 GMT Email is in the driver's seat at Chevrolet. Direct Marketing News