http://www.dmnews.com/ginger-conlon/author/1376/ Latest articles by Ginger Conlon from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan http://www.dmnews.com/technology-is-changing-the-way-we-marketand-spend/article/293883/ Fri, 17 May 2013 21:27:25 GMT As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan Direct Marketing News Think direct mail is old school? Think again. http://www.dmnews.com/out-of-the-box-thinking/article/293862/ Fri, 17 May 2013 18:54:15 GMT Think direct mail is old school? Think again. Direct Marketing News Success in marketing today requires rethinking MRM, campaign management, and ROI. http://www.dmnews.com/the-new-chief-marketing-accountabilityrevenue-technology-officer/article/292815/ Fri, 10 May 2013 15:24:05 GMT Success in marketing today requires rethinking MRM, campaign management, and ROI. Direct Marketing News Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. http://www.dmnews.com/marketers-must-understand-engage-and-deliver/article/291643/ Thu, 02 May 2013 14:29:58 GMT Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. Direct Marketing News Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. http://www.dmnews.com/infographic-the-road-less-traveled/article/290477/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role. Direct Marketing News Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31. http://www.dmnews.com/marketing-challenge-fire-the-client/article/290065/ Wed, 01 May 2013 04:00:00 GMT Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31. Direct Marketing News As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. http://www.dmnews.com/marketings-constant-evolution/article/290973/ Wed, 01 May 2013 04:00:00 GMT As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. Direct Marketing News Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. http://www.dmnews.com/can-marketing-make-three-times-a-charm/article/290792/ Fri, 26 Apr 2013 19:41:51 GMT Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions. Direct Marketing News HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon. http://www.dmnews.com/a-video-chat-with-mike-volpe-cmo-hubspot/article/290206/ Tue, 23 Apr 2013 19:22:01 GMT HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon. Direct Marketing News Three industry insiders think so, but with cautions. http://www.dmnews.com/can-marketers-and-data-get-along/article/288684/ Fri, 12 Apr 2013 20:18:40 GMT Three industry insiders think so, but with cautions. Direct Marketing News