http://www.dmnews.com/nicole-spector/author/1356/ Latest articles by Nicole Spector from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. http://www.dmnews.com/targeted-consumer-marketing-tactics-tip-the-scale-for-one-super-sized-weight-loss-program/article/251382/ Wed, 01 Aug 2012 04:00:00 GMT Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. Direct Marketing News Following a two-year tenure with the company, GM's global marketing chief, Joel Ewanick, has elected to resign, effective immediately, according to a company release issued Sunday evening. http://www.dmnews.com/gms-global-marketing-chief-disappoints-resigns/article/252447/ Mon, 30 Jul 2012 16:07:49 GMT Following a two-year tenure with the company, GM's global marketing chief, Joel Ewanick, has elected to resign, effective immediately, according to a company release issued Sunday evening. Direct Marketing News Magnetic, a search retargeting firm, has acquired Adnamic, a provider of a platform that segments Web users to better target display advertising. http://www.dmnews.com/search-retargeting-firm-magnetic-acquires-platform-technology-adnamic/article/252314/ Fri, 27 Jul 2012 20:30:15 GMT Magnetic, a search retargeting firm, has acquired Adnamic, a provider of a platform that segments Web users to better target display advertising. Direct Marketing News Any marketing firm can work for the government, so long as it puts in its push-ups. http://www.dmnews.com/army-strong/article/252304/ Fri, 27 Jul 2012 19:20:27 GMT Any marketing firm can work for the government, so long as it puts in its push-ups. Direct Marketing News Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year. http://www.dmnews.com/facebook-ads-around-84-of-total-revenue/article/252106/ Thu, 26 Jul 2012 22:12:47 GMT Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year. Direct Marketing News With the epic failure of aQuantive, Microsoft shows it is not Web-savvy. http://www.dmnews.com/microsofts-duds/article/251158/ Fri, 20 Jul 2012 19:38:55 GMT With the epic failure of aQuantive, Microsoft shows it is not Web-savvy. Direct Marketing News Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. http://www.dmnews.com/publicis-groupe-economic-crises-impact-organic-growth/article/251141/ Fri, 20 Jul 2012 17:37:53 GMT Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%. Direct Marketing News Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion. http://www.dmnews.com/marketo-appoints-greg-higham-to-new-cio-position/article/250971/ Thu, 19 Jul 2012 19:11:40 GMT Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion. Direct Marketing News PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012. http://www.dmnews.com/pulsepoint-appoints-sloan-gaon-ceo/article/250814/ Wed, 18 Jul 2012 21:38:16 GMT PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012. Direct Marketing News Gary Skidmore, EVP and president of direct marketing at Harte-Hanks, Inc. is leaving the company. http://www.dmnews.com/harte-hanks-president-of-direct-marketing-departs/article/250660/ Tue, 17 Jul 2012 21:29:33 GMT Gary Skidmore, EVP and president of direct marketing at Harte-Hanks, Inc. is leaving the company. Direct Marketing News