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        <title>Latest articles by Sara Holland from Direct Marketing News</title>
        <link>http://www.dmnews.com/sara-holland/author/1355/</link>
        <description>Latest articles by Sara Holland from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Businesses liable for all false Facebook comments</title>
          <description>Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.</description>
          <link>http://www.dmnews.com/businesses-liable-for-all-false-facebook-comments/article/253830/</link>
          <pubDate>Wed, 08 Aug 2012 15:37:27 GMT</pubDate>
          <itunes:summary>Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Qualcomm names new CMO</title>
          <description>Intel veteran Anand Chandrasekher has been named CMO of mobile technology company Qualcomm. Chandrasekher replaces previous CMO Jeff Jacobs, who left the company to pursue other opportunities.</description>
          <link>http://www.dmnews.com/qualcomm-names-new-cmo/article/253578/</link>
          <pubDate>Mon, 06 Aug 2012 19:05:54 GMT</pubDate>
          <itunes:summary>Intel veteran Anand Chandrasekher has been named CMO of mobile technology company Qualcomm. Chandrasekher replaces previous CMO Jeff Jacobs, who left the company to pursue other opportunities.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Apple may jump on the social commerce bandwagon</title>
          <description>Fancy some social commerce, Apple?</description>
          <link>http://www.dmnews.com/apple-may-jump-on-the-social-commerce-bandwagon/article/253509/</link>
          <pubDate>Mon, 06 Aug 2012 16:14:42 GMT</pubDate>
          <itunes:summary>Fancy some social commerce, Apple?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>I want my Olympics, now!</title>
          <description>Olympics fans take to social media to complain about delayed air-time by NBC.</description>
          <link>http://www.dmnews.com/i-want-my-olympics-now/article/252527/</link>
          <pubDate>Mon, 30 Jul 2012 18:19:24 GMT</pubDate>
          <itunes:summary>Olympics fans take to social media to complain about delayed air-time by NBC.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Yankee Candle hires new president of direct and CMO</title>
          <description>Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.</description>
          <link>http://www.dmnews.com/yankee-candle-hires-new-president-of-direct-and-cmo/article/251429/</link>
          <pubDate>Mon, 23 Jul 2012 19:43:21 GMT</pubDate>
          <itunes:summary>Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Why social media managers shouldn&apos;t have an age limit</title>
          <description>Why a recent college graduate believes that all social media managers should be under the age of 25, and why a current college student disagrees.</description>
          <link>http://www.dmnews.com/why-social-media-managers-shouldnt-have-an-age-limit/article/251318/</link>
          <pubDate>Mon, 23 Jul 2012 15:44:50 GMT</pubDate>
          <itunes:summary>Why a recent college graduate believes that all social media managers should be under the age of 25, and why a current college student disagrees.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Extole launches next generation C2C social marketing platform</title>
          <description>Social marketing software provider Extole has revamped its C2C suite.</description>
          <link>http://www.dmnews.com/extole-launches-next-generation-c2c-social-marketing-platform/article/250654/</link>
          <pubDate>Tue, 17 Jul 2012 20:52:31 GMT</pubDate>
          <itunes:summary>Social marketing software provider Extole has revamped its C2C suite.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Hotels.com app puts social spin on travel booking</title>
          <description>Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.</description>
          <link>http://www.dmnews.com/hotelscom-app-puts-social-spin-on-travel-booking/article/250474/</link>
          <pubDate>Mon, 16 Jul 2012 22:03:08 GMT</pubDate>
          <itunes:summary>Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Man up, Brut style</title>
          <description>How manly is too manly? Brut&apos;s tagline, &quot;the essence of man,&quot; takes on a new meaning with its 2012 campaign ads.</description>
          <link>http://www.dmnews.com/man-up-brut-style/article/250435/</link>
          <pubDate>Mon, 16 Jul 2012 17:59:42 GMT</pubDate>
          <itunes:summary>How manly is too manly? Brut&apos;s tagline, &quot;the essence of man,&quot; takes on a new meaning with its 2012 campaign ads.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Facebook extends App Center to English-speaking countries</title>
          <description>Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.</description>
          <link>http://www.dmnews.com/facebook-extends-app-center-to-english-speaking-countries/article/249519/</link>
          <pubDate>Mon, 09 Jul 2012 20:28:35 GMT</pubDate>
          <itunes:summary>Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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