http://www.dmnews.com/melanie-shortman-tuazon/author/132/ Latest articles by Melanie Shortman Tuazon from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports. http://www.dmnews.com/emotional-connection/article/111693/ Mon, 30 Jun 2008 05:30:00 GMT Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports. Direct Marketing News Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports. http://www.dmnews.com/not-easy-being-green/article/110971/ Mon, 09 Jun 2008 06:36:00 GMT Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports. Direct Marketing News Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability. http://www.dmnews.com/bedside-branding/article/107096/ Mon, 25 Feb 2008 05:04:00 GMT Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability. Direct Marketing News Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods. http://www.dmnews.com/nabbing-new-recruits/article/104411/ Mon, 28 Jan 2008 05:00:00 GMT Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods. Direct Marketing News Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether http://www.dmnews.com/ways-to-reach-doctors/article/99554/ Tue, 04 Dec 2007 05:00:00 GMT Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether Direct Marketing News