http://www.dmnews.com/sara-holoubek/author/129/ Latest articles by Sara Holoubek from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph. http://www.dmnews.com/digital-insider-five-questions-for-tom-phillips/article/156214/ Mon, 26 Oct 2009 18:29:48 GMT Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph. Direct Marketing News Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising. http://www.dmnews.com/ask-the-insider-gary-spangler-e-marketing-manager-dupont/article/151561/ Mon, 05 Oct 2009 21:30:54 GMT Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising. Direct Marketing News Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation. http://www.dmnews.com/five-questions-for-damon-ragusa-ceo-of-thinkvine/article/148173/ Fri, 04 Sep 2009 16:30:00 GMT Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation. Direct Marketing News Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points. http://www.dmnews.com/sizing-up-the-search-marketing-regulation-debate/article/141104/ Mon, 03 Aug 2009 18:45:04 GMT Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points. Direct Marketing News One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain. http://www.dmnews.com/bing-usage-promising-but-jury-still-out/article/139603/ Mon, 06 Jul 2009 20:48:38 GMT One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain. Direct Marketing News In a bold move, Topsy Labs Inc. recently launched Topsy.com, a social Web search engine, and announced that it was backed by a handful of prominent investors to the tune of $15 million. The news confirmed what many marketers had anticipated - a move towards a social Web where the end destination is less important than the ability to rapidly discover and share the most important content. http://www.dmnews.com/inside-a-social-search-engine/article/138143/ Tue, 09 Jun 2009 04:00:00 GMT In a bold move, Topsy Labs Inc. recently launched Topsy.com, a social Web search engine, and announced that it was backed by a handful of prominent investors to the tune of $15 million. The news confirmed what many marketers had anticipated - a move towards a social Web where the end destination is less important than the ability to rapidly discover and share the most important content. Direct Marketing News Following Apple's announcement of 1 billion iPhone app downloads in just nine months, Compete released its quarterly Smartphone Intelligence report, indicating 28% of smartphone users have spent $5 to $50 on a mobile application. These early signs of ancillary revenue have marketers asking what it takes to build a successful mobile application — and what the price is. http://www.dmnews.com/the-best-iphone-apps-combine-utility-simplicity/article/136839/ Mon, 18 May 2009 04:00:00 GMT Following Apple's announcement of 1 billion iPhone app downloads in just nine months, Compete released its quarterly Smartphone Intelligence report, indicating 28% of smartphone users have spent $5 to $50 on a mobile application. These early signs of ancillary revenue have marketers asking what it takes to build a successful mobile application — and what the price is. Direct Marketing News Social media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands. http://www.dmnews.com/inside-the-social-graph/article/136556/ Mon, 11 May 2009 18:02:40 GMT Social media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands. Direct Marketing News Over the past decade, self-publishing platforms, such as blogs and YouTube, have made it significantly easier for a market­ing manager to both craft the message and press "send." http://www.dmnews.com/connecting-with-consumers-on-twitter-requires-expertly-crafted-tone-strategy/article/130752/ Mon, 20 Apr 2009 05:00:00 GMT Over the past decade, self-publishing platforms, such as blogs and YouTube, have made it significantly easier for a market­ing manager to both craft the message and press "send." Direct Marketing News If you thought the days of sponsor men­tions were in the past, guess again. Advertis­ers, such as Warner Brothers and Janome, have found that custom content integration with Next New Networks can successfully reach targeted communities online. http://www.dmnews.com/e-commerce-growth-spurred-by-innovations-in-social-media-and-synergy/article/128784/ Mon, 16 Mar 2009 12:10:00 GMT If you thought the days of sponsor men­tions were in the past, guess again. Advertis­ers, such as Warner Brothers and Janome, have found that custom content integration with Next New Networks can successfully reach targeted communities online. Direct Marketing News