http://www.dmnews.com/joann-deluna/author/1279/ Latest articles by JoAnn DeLuna from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO. http://www.dmnews.com/former-motorola-mobilily-cmo-joins-blue-calypso-as-ceo/article/244514/ Wed, 06 Jun 2012 16:15:17 GMT Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO. Direct Marketing News Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings. http://www.dmnews.com/rio-seo-bolsters-search-with-top-local-search-acquisition/article/244414/ Tue, 05 Jun 2012 20:48:35 GMT Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings. Direct Marketing News Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' http://www.dmnews.com/horizon-expands-outreach-to-hispanic-community/article/242714/ Fri, 01 Jun 2012 04:00:00 GMT Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?' Direct Marketing News With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. http://www.dmnews.com/obamacare-accelerates-changes-in-insurance-industrys-marketing-strategies/article/242719/ Fri, 01 Jun 2012 04:00:00 GMT With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever. Direct Marketing News Marketers can enhance experiences by making them convenient and simple. http://www.dmnews.com/the-lesson-of-the-talking-pen/article/243531/ Thu, 31 May 2012 14:32:36 GMT Marketers can enhance experiences by making them convenient and simple. Direct Marketing News Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry. http://www.dmnews.com/google-quantifies-display-advertising-trends/article/243234/ Tue, 29 May 2012 17:58:33 GMT Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry. Direct Marketing News The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes. http://www.dmnews.com/texas-town-launches-qr-campaigns/article/242913/ Fri, 25 May 2012 17:37:30 GMT The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes. Direct Marketing News POM Wonderful fires back at FTC with new advertising campaign. http://www.dmnews.com/pom-wonderful-fires-back-at-ftc/article/242752/ Thu, 24 May 2012 21:41:31 GMT POM Wonderful fires back at FTC with new advertising campaign. Direct Marketing News Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another. http://www.dmnews.com/yahoo-searches-for-market-share-with-axis/article/242733/ Thu, 24 May 2012 20:00:32 GMT Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another. Direct Marketing News Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates. http://www.dmnews.com/coca-cola-targets-teens-with-celebrity-branded-tumblr-templates/article/242543/ Thu, 24 May 2012 04:00:00 GMT Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates. Direct Marketing News