http://www.dmnews.com/nathan-golia/author/123/ Latest articles by Nathan Golia from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Creative content online attracts new customers in the lengthy b-to-b cycle http://www.dmnews.com/guiding-online-customers/article/172803/ Mon, 21 Jun 2010 04:00:00 GMT Creative content online attracts new customers in the lengthy b-to-b cycle Direct Marketing News Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions. http://www.dmnews.com/marketers-pull-products-into-online-perks/article/171684/ Mon, 07 Jun 2010 04:00:00 GMT Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions. Direct Marketing News MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses. http://www.dmnews.com/microbilt-mixes-reward-program-with-twitter/article/171161/ Thu, 27 May 2010 18:28:45 GMT MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses. Direct Marketing News InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon. http://www.dmnews.com/holiday-inn-makes-aggressive-rewards-play-for-brides-and-grooms-to-be/article/171065/ Wed, 26 May 2010 20:17:40 GMT InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon. Direct Marketing News Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22. http://www.dmnews.com/richmont-launches-iv-7-with-direct-selling-campaign/article/170856/ Mon, 24 May 2010 19:41:15 GMT Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22. Direct Marketing News Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21. http://www.dmnews.com/oriental-trading-appoints-johnson-svp-of-marketing/article/170714/ Fri, 21 May 2010 18:46:36 GMT Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21. Direct Marketing News Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels. http://www.dmnews.com/e-commerce-travel-vets-launch-loyalty-program-for-independent-hotels/article/170713/ Fri, 21 May 2010 18:34:46 GMT Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels. Direct Marketing News QVC will launch m-commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program. http://www.dmnews.com/qvc-expands-m-commerce-to-android-blackberry/article/170633/ Thu, 20 May 2010 19:14:22 GMT QVC will launch m-commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program. Direct Marketing News Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents. http://www.dmnews.com/microsoft-sues-salesforcecom-alleging-patent-infringement/article/170541/ Wed, 19 May 2010 20:24:42 GMT Microsoft filed a lawsuit against Salesforce.com in Washington State federal court on May 18, alleging the CRM software-as-a-service provider infringed on nine of its patents. Direct Marketing News Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the product, which has been primarily marketed to piano teachers since a previous DRTV effort ended about eight years ago. http://www.dmnews.com/simply-music-returns-to-drtv-after-eight-year-hiatus/article/170539/ Wed, 19 May 2010 19:41:20 GMT Simply Music, a DVD-based piano education product, will begin a DRTV campaign May 22 in 15 US markets. This represents a return to the direct-to-consumer channel. Holding company YesDTC licensed the product, which has been primarily marketed to piano teachers since a previous DRTV effort ended about eight years ago. Direct Marketing News