http://www.dmnews.com/kevin-mckeefery/author/122/ Latest articles by Kevin McKeefery from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch. http://www.dmnews.com/baby-contest-honors-giants/article/210179/ Thu, 01 Sep 2011 04:00:00 GMT In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch. Direct Marketing News Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game. http://www.dmnews.com/carls-jr-promotes-coupons-with-facebook-robot-game/article/210180/ Thu, 01 Sep 2011 04:00:00 GMT Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game. Direct Marketing News As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site. http://www.dmnews.com/honda-sparks-on-air-tv-race/article/210178/ Thu, 01 Sep 2011 04:00:00 GMT As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site. Direct Marketing News As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign. http://www.dmnews.com/jack-daniels-prompts-consumers-to-design-their-own-posters-on-facebook-page/article/210176/ Thu, 01 Sep 2011 04:00:00 GMT As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign. Direct Marketing News To promote the release of British rock band Dry the River's new album "No Rest," Sony Music Entertainment developed a guerilla outdoor advertising campaign with a dimensional element directing passersby to the band's site, DrytheRiver.net. http://www.dmnews.com/outdoor-posters-hype-album/article/210177/ Thu, 01 Sep 2011 04:00:00 GMT To promote the release of British rock band Dry the River's new album "No Rest," Sony Music Entertainment developed a guerilla outdoor advertising campaign with a dimensional element directing passersby to the band's site, DrytheRiver.net. Direct Marketing News BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and 
marketing items internationally. http://www.dmnews.com/qa-dylan-taylor-executive-creative-director-bmf/article/210181/ Thu, 01 Sep 2011 04:00:00 GMT BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and 
marketing items internationally. Direct Marketing News Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. http://www.dmnews.com/outdoor-advertising-at-center-of-jell-o-campaign/article/209084/ Thu, 04 Aug 2011 19:10:00 GMT Kraft's Jell-O Pudding brand has launched the second phase of its Pudding Face campaign, which builds on the existing TV and social media elements with a digital billboard in New York SoHo neighborhood. Direct Marketing News Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item 
on Facebook, just as they would an online product. http://www.dmnews.com/diesel-elicits-likes-in-spain/article/208798/ Mon, 01 Aug 2011 04:10:00 GMT Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item 
on Facebook, just as they would an online product. Direct Marketing News As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. http://www.dmnews.com/dunkin-donuts-urges-customers-to-get-dunkd-for-baseball-tickets/article/208797/ Mon, 01 Aug 2011 04:10:00 GMT As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. Direct Marketing News For two Saturdays in May, McDonald's
 and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones. http://www.dmnews.com/mcdonalds-boosts-billboard/article/208799/ Mon, 01 Aug 2011 04:00:00 GMT For two Saturdays in May, McDonald's
 and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones. Direct Marketing News