http://www.dmnews.com/alex-palmer/author/1217/ Latest articles by Alex Palmer from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data. http://www.dmnews.com/restaurants-optimize-rewards-programs-to-gain-customer-data-and-boost-loyalty/article/237417/ Tue, 01 May 2012 04:00:00 GMT Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data. Direct Marketing News Retail icon Macy's refashions its flagship store and marketing strategy. http://www.dmnews.com/macys-transformation/article/233631/ Sun, 01 Apr 2012 04:00:00 GMT Retail icon Macy's refashions its flagship store and marketing strategy. Direct Marketing News Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo. http://www.dmnews.com/time-inc-cmo-evp-resign/article/231441/ Fri, 09 Mar 2012 18:13:16 GMT Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo. Direct Marketing News The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8. http://www.dmnews.com/justice-department-threatens-apple-publishers-with-antitrust-suit/article/231260/ Thu, 08 Mar 2012 18:58:36 GMT The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8. Direct Marketing News Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News. http://www.dmnews.com/kimberly-clark-promotes-insider-to-president-of-global-brands-and-innovation/article/231073/ Wed, 07 Mar 2012 19:37:34 GMT Kimberly-Clark Corp., manufacturer of personal healthcare products including Kleenex and Depends, promoted CMO Tony Palmer to the position of president, global brands and innovation on Mar. 7, Kimberly-Clark spokesperson Joey Mooring confirmed to Direct Marketing News. Direct Marketing News Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen. http://www.dmnews.com/hearst-digital-media-taps-sprout-to-bolster-mobile-ads/article/230889/ Tue, 06 Mar 2012 19:05:43 GMT Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen. Direct Marketing News Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, ­­­to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5. http://www.dmnews.com/lyris-bolsters-big-data-capabilities-with-talend-partnership/article/230732/ Mon, 05 Mar 2012 21:29:18 GMT Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, ­­­to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5. Direct Marketing News Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee. http://www.dmnews.com/livingsocial-to-launch-a-credit-card/article/230503/ Fri, 02 Mar 2012 18:21:42 GMT Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee. Direct Marketing News Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. http://www.dmnews.com/drtv-vet-ron-bliwas-steps-down-from-ceo-role-at-a-eicoff-co/article/230316/ Thu, 01 Mar 2012 20:39:45 GMT Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history. Direct Marketing News In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages. http://www.dmnews.com/marketers-combat-declining-engagement/article/228998/ Thu, 01 Mar 2012 05:00:00 GMT In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages. Direct Marketing News