http://www.dmnews.com/dianna-dilworth/author/119/ Latest articles by Dianna Dilworth from Direct Marketing News Direct Marketing News web@haymarketmedia.com no To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif. http://www.dmnews.com/responsys-emphasizes-design-and-mobility-to-optimize-email/article/239585/ Thu, 03 May 2012 18:59:02 GMT To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif. Direct Marketing News Roy Williams, marketing guru and author of The Wizard of Ads, made a splash on stage at the Responsys Interact conference in San Francisco with a keynote focusing on how today's consumers are in control. http://www.dmnews.com/innovation-through-failure/article/239415/ Wed, 02 May 2012 21:44:12 GMT Roy Williams, marketing guru and author of The Wizard of Ads, made a splash on stage at the Responsys Interact conference in San Francisco with a keynote focusing on how today's consumers are in control. Direct Marketing News Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers access the social profile and behavioral data of customers and apply it to cross channel marketing platforms at the Responsys Interact conference in San Francisco. http://www.dmnews.com/responsys-introduces-tool-to-leverage-social-data/article/239413/ Wed, 02 May 2012 21:17:24 GMT Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers access the social profile and behavioral data of customers and apply it to cross channel marketing platforms at the Responsys Interact conference in San Francisco. Direct Marketing News Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists. http://www.dmnews.com/eset-deploys-forward-to-a-friend-emails-to-boost-sales-and-customer-acquisition/article/237422/ Tue, 01 May 2012 04:00:00 GMT Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists. Direct Marketing News With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming. http://www.dmnews.com/marketers-apply-analysis-and-organization-to-data-collection/article/232217/ Sun, 01 Apr 2012 04:00:00 GMT With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming. Direct Marketing News Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging. http://www.dmnews.com/marketers-tackle-data-collection-challenges/article/232213/ Sun, 01 Apr 2012 04:00:00 GMT Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging. Direct Marketing News Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million. http://www.dmnews.com/gartner-revenue-up/article/226786/ Tue, 07 Feb 2012 21:16:49 GMT Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million. Direct Marketing News JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. http://www.dmnews.com/jetblue-launches-iphone-app-redesigns-web-and-mobile-sites/article/226478/ Mon, 06 Feb 2012 21:12:34 GMT JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6. Direct Marketing News Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports. http://www.dmnews.com/facebook-hires-first-cmo/article/226473/ Mon, 06 Feb 2012 20:50:09 GMT Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports. Direct Marketing News Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax. http://www.dmnews.com/amazon-billed-by-arizona-for-53-million-in-sales-taxes/article/226257/ Fri, 03 Feb 2012 21:34:22 GMT Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax. Direct Marketing News