http://www.dmnews.com/lauren-bell/author/117/ Latest articles by Lauren Bell from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace. http://www.dmnews.com/ever-evolving-data/article/158505/ Mon, 30 Nov 2009 05:00:00 GMT The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace. Direct Marketing News Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success http://www.dmnews.com/get-close-for-niche-results/article/148550/ Mon, 14 Sep 2009 04:00:00 GMT Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success Direct Marketing News With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy http://www.dmnews.com/publishers-cross-the-digital-divide/article/147322/ Fri, 28 Aug 2009 16:00:00 GMT With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy Direct Marketing News On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands. http://www.dmnews.com/ft-to-launch-wealth-in-the-us/article/147488/ Thu, 27 Aug 2009 21:21:04 GMT On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands. Direct Marketing News Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call. http://www.dmnews.com/captain-morgan-calls-in-mrm-for-new-mobile-campaign/article/147450/ Thu, 27 Aug 2009 19:00:48 GMT Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call. Direct Marketing News Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire, which fills a role left vacant since February, signals the growing importance of analytics capabilities in the agency world. http://www.dmnews.com/aspen-adds-analytics-brawn-to-management-team/article/147419/ Thu, 27 Aug 2009 15:28:44 GMT Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire, which fills a role left vacant since February, signals the growing importance of analytics capabilities in the agency world. Direct Marketing News Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece. http://www.dmnews.com/big-lots-to-launch-first-loyalty-card-program-in-q3/article/147373/ Wed, 26 Aug 2009 21:10:02 GMT Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece. Direct Marketing News Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni. http://www.dmnews.com/experian-qas-jenzabar-partner-for-higher-ed-data-quality/article/147341/ Wed, 26 Aug 2009 17:50:05 GMT Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni. Direct Marketing News Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention. http://www.dmnews.com/blue-cross-blue-shield-of-tennessee-dials-up-phone-outreach/article/147273/ Tue, 25 Aug 2009 20:43:20 GMT Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention. Direct Marketing News http://www.dmnews.com/acxiom-salesforce-add-to-leadership-teams/article/150816/ Tue, 25 Aug 2009 16:59:06 GMT Direct Marketing News