http://www.dmnews.com/chantal-tod/author/116/ Latest articles by Chantal Todé from Direct Marketing News Direct Marketing News web@haymarketmedia.com no While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search. http://www.dmnews.com/seo-gains-attention-in-search/article/173036/ Mon, 21 Jun 2010 21:11:00 GMT While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search. Direct Marketing News The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts. http://www.dmnews.com/creating-better-value-in-mailers/article/170211/ Mon, 17 May 2010 04:00:00 GMT The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts. Direct Marketing News Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments. http://www.dmnews.com/customized-envelopes-drive-conversations/article/168883/ Mon, 03 May 2010 04:00:00 GMT Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments. Direct Marketing News Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams. http://www.dmnews.com/media-look-for-growth-in-digital/article/168882/ Mon, 03 May 2010 04:00:00 GMT Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams. Direct Marketing News Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. http://www.dmnews.com/pillars-of-the-earth-friendly/article/162675/ Mon, 01 Feb 2010 05:00:00 GMT Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets. Direct Marketing News Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges. http://www.dmnews.com/direct-pays-off-across-borders/article/160380/ Mon, 04 Jan 2010 05:00:00 GMT Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, reaching consumers in other countries isn't without its challenges. Direct Marketing News The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month. http://www.dmnews.com/amexs-new-division-displays-value-of-data/article/159487/ Mon, 14 Dec 2009 05:00:00 GMT The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month. Direct Marketing News Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions. http://www.dmnews.com/search-and-discover-new-opportunities/article/159438/ Mon, 14 Dec 2009 05:00:00 GMT Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions. Direct Marketing News The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything. http://www.dmnews.com/cataloging-to-multichannel-retailing-a-long-strange-trip/article/158527/ Mon, 30 Nov 2009 05:00:00 GMT The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything. Direct Marketing News Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales. http://www.dmnews.com/brand-marketers-rethink-e-commerce/article/157258/ Fri, 06 Nov 2009 22:00:00 GMT Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales. Direct Marketing News