http://www.dmnews.com/allison-schiff/author/1093/ Latest articles by Allison Schiff from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck. http://www.dmnews.com/video-turn-your-customers-on-with-mobile/article/299174/ Tue, 18 Jun 2013 16:08:47 GMT Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck. Direct Marketing News Neuro-marketing—where the market meets the mind. http://www.dmnews.com/gorilla-marketing/article/299066/ Tue, 18 Jun 2013 11:00:00 GMT Neuro-marketing—where the market meets the mind. Direct Marketing News Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go. http://www.dmnews.com/start-up-and-coming/article/298615/ Thu, 13 Jun 2013 16:06:18 GMT Integrated marketing doesn't just happen. It's powered by entrepreneur-minded folks humming away behind-the-scenes to make the whole thing go. Direct Marketing News Want to be on our next list of 40 awesome things? Nominations for the 2013 Direct Marketing News 40 Under 40 close on June 21. http://www.dmnews.com/40-awesome-things-about-marketing/article/297218/ Wed, 12 Jun 2013 11:00:00 GMT Want to be on our next list of 40 awesome things? Nominations for the 2013 Direct Marketing News 40 Under 40 close on June 21. Direct Marketing News When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation? http://www.dmnews.com/earning-your-media/article/297148/ Tue, 11 Jun 2013 11:00:00 GMT When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation? Direct Marketing News Air New Zealand's click rates soar with help from interactive, dynamic online ads. http://www.dmnews.com/interactive-ads-to-rule-them-all/article/296696/ Mon, 10 Jun 2013 11:00:00 GMT Air New Zealand's click rates soar with help from interactive, dynamic online ads. Direct Marketing News VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. http://www.dmnews.com/the-volk-in-volkswagen/article/296216/ Tue, 04 Jun 2013 11:00:00 GMT VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that. Direct Marketing News WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. http://www.dmnews.com/arctic-awareness-effort-for-wwf-russia-bears-fruit/article/295393/ Sat, 01 Jun 2013 04:00:00 GMT WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. Direct Marketing News The hotel brand reimagines the guest experience for its "masterblender" customers. http://www.dmnews.com/marriott-events-blend-service-and-style/article/295226/ Sat, 01 Jun 2013 04:00:00 GMT The hotel brand reimagines the guest experience for its "masterblender" customers. Direct Marketing News To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets. http://www.dmnews.com/themed-food-trucks-deliver-out-of-this-world-snacks/article/295394/ Sat, 01 Jun 2013 04:00:00 GMT To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets. Direct Marketing News