http://www.dmnews.com/melissa--hoffmann/author/1039/ Latest articles by Melissa Hoffmann from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity. http://www.dmnews.com/subway-racks-up-points-with-athletes/article/229010/ Thu, 01 Mar 2012 05:00:00 GMT Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity. Direct Marketing News Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports. http://www.dmnews.com/reports-apple-to-tighten-app-privacy-rules/article/228269/ Fri, 17 Feb 2012 18:34:49 GMT Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports. Direct Marketing News As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right? http://www.dmnews.com/how-to-get-rid-of-those-pesky-customers/article/228125/ Thu, 16 Feb 2012 22:03:15 GMT As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right? Direct Marketing News MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. http://www.dmnews.com/meritdirect-launches-social-sharing-tool-for-email-marketing/article/228085/ Thu, 16 Feb 2012 17:36:23 GMT MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16. Direct Marketing News Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting http://www.dmnews.com/targeting-video-series-richard-april-vp-marketing-ag-salesworks/article/227810/ Wed, 15 Feb 2012 14:15:45 GMT Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting Direct Marketing News Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. http://www.dmnews.com/reach-marketing-names-partner/article/227726/ Tue, 14 Feb 2012 18:44:12 GMT Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14. Direct Marketing News The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9. http://www.dmnews.com/usps-reports-losses-of-33-billion/article/227282/ Fri, 10 Feb 2012 17:04:34 GMT The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9. Direct Marketing News In the battle over your good health, New York City has already decided you're a loser. http://www.dmnews.com/give-me-cheese-andor-give-me-death/article/227163/ Thu, 09 Feb 2012 20:33:11 GMT In the battle over your good health, New York City has already decided you're a loser. Direct Marketing News Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News http://www.dmnews.com/targeting-video-series-michele-fitzpatrick-svp-strategy-and-insight-the-agency-inside-harte-hanks/article/226857/ Wed, 08 Feb 2012 15:33:14 GMT Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News Direct Marketing News Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products. http://www.dmnews.com/quadgraphics-acquires-williamson-printing-corporation/article/226263/ Fri, 03 Feb 2012 22:50:23 GMT Printer Quad/Graphics announced on Feb. 1 that it acquired Williamson Printing Corporation, a 128-year-old printer that specializes in short- to medium-run catalogs, books, direct mail and promotional products. Direct Marketing News