http://www.dmnews.com/tony--case/author/1038/ Latest articles by Tony Case from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever. http://www.dmnews.com/niveas-billion-dollar-global-multimedia-campaign-cleans-up/article/217270/ Thu, 01 Dec 2011 05:00:00 GMT Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever. Direct Marketing News Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers. http://www.dmnews.com/qa-jennifer-barrett-glasgow-global-privacy-leader-acxiom-corp/article/217271/ Thu, 01 Dec 2011 05:00:00 GMT Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers. Direct Marketing News Social media are a lot of fun till somebody gets hurt. http://www.dmnews.com/hollywoods-oldest-little-boy-puts-the-adults-in-charge/article/216557/ Fri, 11 Nov 2011 16:12:24 GMT Social media are a lot of fun till somebody gets hurt. Direct Marketing News Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age. http://www.dmnews.com/qa-gary-levitt-founder-and-ceo-mad-mimi/article/216301/ Tue, 08 Nov 2011 19:33:10 GMT Gary Levitt, founder and CEO of email marketing services company Mad Mimi, which boasts 95,000 users and sends 1 billion emails per month, talks about empowering even the smallest mom and pop businesses in a flash sale age. Direct Marketing News Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age. http://www.dmnews.com/hearst-constructs-its-digital-castle/article/215192/ Tue, 01 Nov 2011 04:00:00 GMT Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age. Direct Marketing News This month, Google executed a direct mail promotion. One agency dude couldn't have been less impressed if somebody had sent him a day-old scone. http://www.dmnews.com/google-may-rule-the-world-but-is-its-direct-mail-a-banana-republic/article/215582/ Fri, 28 Oct 2011 18:30:01 GMT This month, Google executed a direct mail promotion. One agency dude couldn't have been less impressed if somebody had sent him a day-old scone. Direct Marketing News Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla. http://www.dmnews.com/qa-dave-scott-founder-and-ceo-marketfish/article/215271/ Tue, 25 Oct 2011 20:27:12 GMT Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla. Direct Marketing News Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts. http://www.dmnews.com/the-latest-iphone-has-arrived-and-verizon-wireless-wont-shut-up-about-it/article/214924/ Fri, 21 Oct 2011 14:59:07 GMT Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts. Direct Marketing News Neil Capel, cofounder and CEO of Sailthru - whose technology automatically tailors email, Web and advertising content across unique users and works with publishers including AOL/Huffington Post and The Daily Beast/Newsweek - discusses the challenges facing producers of email newsletters and what his company did to streamline distribution and boost consumer results for client Business Insider. http://www.dmnews.com/qa-neil-capel-cofounder-and-ceo-sailthru/article/214677/ Tue, 18 Oct 2011 16:53:35 GMT Neil Capel, cofounder and CEO of Sailthru - whose technology automatically tailors email, Web and advertising content across unique users and works with publishers including AOL/Huffington Post and The Daily Beast/Newsweek - discusses the challenges facing producers of email newsletters and what his company did to streamline distribution and boost consumer results for client Business Insider. Direct Marketing News Media firm MagnaGlobal lowered its ad revenue forecast for 2012, warning that traditional direct marketing, notably direct mail, will continue to be challenged by postal issues and the growth of digital media because of continued weakness in the U.S. economy. http://www.dmnews.com/magnaglobal-lowers-2012-ad-forecast/article/214391/ Fri, 14 Oct 2011 15:55:11 GMT Media firm MagnaGlobal lowered its ad revenue forecast for 2012, warning that traditional direct marketing, notably direct mail, will continue to be challenged by postal issues and the growth of digital media because of continued weakness in the U.S. economy. Direct Marketing News