http://www.dmnews.com/pete-olson/author/500/ Latest articles by Pete Olson from DMNews Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend. http://www.dmnews.com/three-ways-to-boost-site-wide-relevance-and-conversions/article/137342/ Fri, 22 May 2009 13:49:00 GMT